What Should Be On A Landing Page?

What is a landing page and how does it work?

A landing page is a page on your site that is designed to convert visitors into leads.

It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitor’s information in exchange for a desired offer..

What content should be on a landing page?

A successful landing page should have one value proposition, one clear message, and one dominant CTA. While there may be pages with a combination of CTAs displayed, design and layout should promote one “macro conversion” as the most important for user attention. The most successful landing page CTAs are unmissable.

How do you structure a landing page?

3. Good landing pages follow a proven structure.Open with a benefit-oriented headline. … Write clear, relevant, and concise copy. … Focus on getting visitors to take one specific action. … Remove distracting navigational links. … Make the form or checkout option prominent. … Maintain your brand.Jun 30, 2019

Do I need a landing page if I have a website?

Do You Really Need to Incorporate “Landing Pages” Into Your Website? In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy. Your main website should only be a small part of your marketing strategy.

What makes a good landing page design?

A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. … Most effective landing pages confirm the offer with the headline and use the sub-heading for further explanation of the offer or to share the value proposition.

What is the purpose of a landing page?

A landing page is a follow up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.

How do landing pages drive traffic?

How to Drive Traffic to Your Landing PageReach people you already know with email marketing.Optimize your landing page for SEO.Let paid search advertising pave a direct road to your landing page.Reach out to influencers.Repurpose existing content.Harness the power of public relations.Enjoy the [free]dom of social media.More items…•Jan 6, 2020

How do you create a landing page that converts?

7 Key Tips to Create High Converting Landing PagesChoose the Best Landing Page Builder. … Go Above and Beyond With Your Value Proposition. … Keep Things Extra Simple. … Show People Social Proof. … Use a Sales Pitch Video. … Remove Navigation Elements. … A/B Test Your Landing Page.May 14, 2020

What makes a good landing page 2020?

Include social proof and testimonials to back up your claims. Focus the whole page on a single offer, with just one primary call to action (CTA). Use a conversion-centered layout to make your CTA stand out (think about whitespace, color, contrast, and directional cues). Test new ideas using A/B testing.

What a landing page should look like?

Are short, sweet, and uncluttered. A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).

What’s the difference between a landing page and a website?

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

How long should a landing page be?

For mobile, 72 seconds. Short form post-click landing pages tell a simple story, and they do so quickly, so the visitor gets his or her questions answered speedily.